Here are 3 opportunities, which every business owner should consider. Each one is based on the kind of work I do with my clients.
1. Attract clients, sales or enquiries
Have you ever considered attracting clients, sales or enquiries… rather than chasing them?
When people come to you with their need, you don’t have to sell yourself. You can reply to their enquiry as an expert in your field. They have a need, which they have asked you for help with. You are the expert with the answers they require. It works beautifully and the conversion rates are excellent.
Here’s the thing: When you chase prospective clients the way most small business owners do, that dynamic is destroyed.
You may be a lawyer, designer or accountant, etc., but when you’re chasing people for business, they will see you as a salesperson.
Think about that for a moment.
2. Fire your worst clients or customers
Have you ever considered firing your worst clients? Clients who pay you late or are rude or over-demanding, suck the joy out of your business.
By firing your worst clients and replacing them with great ones, you not only dramatically improve your client list, you massively improve the joy you get from your work. It’s your business, so build something wonderful that inspires you all day, every day.
3. Create and market a downloadable product
Have you ever considered creating a downloadable product? Well, you should.
Digital products require no shelf space. They require no handling, postage or packing. An audio program, book or video that you create once, can earn you a regular stream of income for years.
For example: I created my audio program 8 years ago. It has sold into over 100 countries, just from my blog! I’m making a highly profitable income today, from work I did back in 2007.
I hope those ideas have given you some food for thought.