Olivia noticed that my previous blog post is just 54 words long. She said she really enjoyed it, but wanted to know if it’s a good idea to write such short posts.

Here’s my answer. I hope you find it useful.

54 word posts are a bad idea

If you write for SEO, 54 word posts are a bad idea.

If you want to defend every point you make, to try and appease the critics, 54 word posts are a bad idea.

If you are too lazy to condense your thoughts, so they don’t waste the reader’s time, 54 word posts are a bad idea.

54 word posts are perfectly fine

If you write for humans rather than search engines, then 54 word posts are perfectly fine.

If you are brave enough to write what you think, then 54 word posts are perfectly fine.

If you are prepared to embrace brevity and eliminate the fluff from your message, then 54 word posts are perfectly fine.

Choose

If you want to connect with people, then write for people. If you want to connect with Google, then write for Google.

If you think you’re doing both, you’re doing neither particularly well.