Social media has changed everything.
It allows the marketplace to share value. It gives consumers a voice. A BIG, loud voice. They can shout from the rooftops about how happy they are. They can scream about how pissed off they are.
This means the best providers win today. And they win more often, by massively bigger margins than ever before.
The average businesses suffer the most
Why?
Because they don’t have the fast exit, which the really terrible providers have.
The average providers go broke slowly. Their clients or customers don’t recommend them or complain about them. At the same time, the above average providers are getting swamped with referrals and growing like crazy. The pie is only so big. And the average providers are getting a smaller and smaller chunk.
That’s way more damaging than going broke fast. The slower you go broke, the more it costs you financially. The slower you go broke, the more it impacts your health, your relationships and your inner peace.
I’ve no idea where your business is right now. However, if things are too quiet. If you’re seeing way too few referrals. If you’re not regularly being praised and recommended on social media, I have a message for you.
In business, silence isn’t golden. It’s toxic.