The price and the cost are never the same thing.
For example.
- The price of a TV set can be a fraction of the cost attached to watching it. Some people who spend hours watching TV every day, find it costs their health, relationships or education.
- Other’s buy a TV and find the price is an investment, because they limit their TV time, selectively choose what to watch and expand their knowledge.
The internet is packed with business advice, ranging from toxic to gold dust. And the stuff that seems like gold dust is usually the most toxic.
This is especially the case, with anything that claims to provide a shortcut to success. There are no shortcuts. Just direct routes.
If you want to make better decisions, before you decide to pay the price, stop for a moment and consider the cost.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses. If you want the same, here’s exactly how it happens.