Dave from Perth, Australia, emailed me with a great question. He noticed that my blog is almost exactly 9 years old. In particular, Dave wondered how I have remained so passionate about marketing.
Here’s my answer. I hope you find it useful.
My real passion in business isn’t marketing!
It’s a lot more specific than that. My passion is marketing small and medium-sized businesses. These are the businesses, where my work makes the most difference, in human terms. It’s that last part, the human part, which transforms my work from a job, into a passion.
For instance, last week, Kelly completed her year with me, on my 1 year marketing program. It has been exhilarating. Kelly now attracts the right kind of clients, the right kind of projects and earns the fees her work deserves. Moreover, she has a repeatable process in place, to grow her business exactly the way she wants to, year after year.
The human stories behind the marketing
Kelly can now plan ahead with confidence. She looks to the future with excitement, rather than apprehension. And because she had been working long hours when her business was struggling, she now works fewer hours, which gives her more time to spend with her family.
THAT is what makes me passionate about helping small business owners.
A new story begins
Next week, I start working with a new client. I’m really excited about what we will achieve together. After a couple of days of research, I can already see that their potential is huge. So huge, it makes me tingle inside, just thinking about everything they will achieve. It’s exhilarating to think what their story will be, 12 months from now. I can’t wait.
As well as the work I do directly with my clients, I also get to help thousands of small business owners every day with the free information I offer online. From the emails I receive, I know that in some cases, I get to be a part of their stories too.
Yes, marketing has the potential to improve any business. However, it’s the human stories that matter most to me. That’s where my passion for marketing comes from.