When we examine any industry, including yours and mine, we see something extremely valuable. And today, I’d like to share it with you.

It’s a pattern.

1. Only a small percentage of business owners build a valuable community around their work.
2. Only a small percentage of business owners look for opportunities to inspire and encourage others.
3. Only a small percentage of business owners create a story worth sharing.
4. Only a small percentage of business owners proactively look for big problems to solve.
5. Only a small percentage of business owners invest enough in their education.
6. Only a small percentage of business owners are eager to lead.
7. Only a small percentage of business owners listen to their marketplace and build experiences around what they hear.
8. Only a small percentage of business owners are truly committed to go the extra mile.
9. Only a small percentage of business owners selectively choose their clients and ignore the rest.
10. Only a small percentage of business owners are willing to make tough decisions and back them up with action.
11. Only a small percentage of business owners refuse to surrender their focus to the never-ending stream of interruptions.
12. Only a small percentage of business owners strive to out-care their competitors.
13. Only a small percentage of business owners intentionally take time, every day, to look after their mind and body.
14. Only a small percentage of business owners care enough to create or share a useful blog post, newsletter, vlog or podcast.
15. Only a small percentage of business owners are willing to visibly stand out from their competitors.
16. Only a small percentage of business owners are committed to do work that matters, rather than work that pays the bills.

I could go on.

That pattern matters. It matters because it’s also only a small percentage of business owners who succeed in any meaningful way.

And that’s no coincidence my friend.