When we examine any industry, including yours and mine, we see something extremely valuable. And today, I’d like to share it with you.
It’s a pattern.
- Only a small percentage of business owners build a valuable community around their work.
- Only a small percentage of business owners look for opportunities to inspire and encourage others.
- Only a small percentage of business owners create a story worth sharing.
- Only a small percentage of business owners proactively look for big problems to solve.
- Only a small percentage of business owners invest enough in their education.
- Only a small percentage of business owners are eager to lead.
- Only a small percentage of business owners listen to their marketplace and build experiences around what they hear.
- Only a small percentage of business owners are truly committed to go the extra mile.
- Only a small percentage of business owners selectively choose their clients and ignore the rest.
- Only a small percentage of business owners are willing to make tough decisions and back them up with action.
- Only a small percentage of business owners refuse to surrender their focus to the never-ending stream of interruptions.
- Only a small percentage of business owners strive to out-care their competitors.
- Only a small percentage of business owners intentionally take time, every day, to look after their mind and body.
- Only a small percentage of business owners care enough to create or share a useful blog post, newsletter, vlog or podcast.
- Only a small percentage of business owners are willing to visibly stand out from their competitors.
- Only a small percentage of business owners are committed to do work that matters, rather than work that pays the bills.
I could go on.
That pattern matters. It matters because it’s also only a small percentage of business owners who succeed in any meaningful way.
And that’s no coincidence my friend.