There has never been easier access to information. With an internet connection and a search engine, we can find answers to even complex business problems in no time. And let’s not forget the plethora of online courses and classes on just about every subject.
As such, the challenge business owners face today is not in finding the answers they need. Their challenge is to motivate themselves to actually capitalise on that knowledge. To take action.
In a recent article about how business will change in 2019, Isabelle Roughol, senior editor-at-large at LinkedIn, wrote:
“Learning isn’t enough; professionals will focus on doing. After the explosion of the online learning sector, our heads are full of all those classes we’ve been taking. But what are we doing with this newfound knowledge?”
There’s clearly a huge opportunity here, for business owners who eagerly seek to get moving and put all that education into play, whilst their competitors are stuck in a perpetual learning-not-doing loop.
Knowledge without application is of very limited commercial value. The balance we need to achieve is to never stop learning, and to do something productive with what we’ve learned. That’s why we find again and again that in business, the winners get moving.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.