It’s interesting how many small business owners feel awkward, when it comes to proactively selling their services. If this is something you struggle with, here’s a very effective way to overcome it.
The facts
You know for absolute certain that you provide an excellent service. You know that you’re ethical. You know that you always put your clients (or customers) first. You know that you’ll be there when your clients need you. And you know you’ll deliver exactly what you promise.
Now consider this.
You have no idea what kind of service your competitors will offer. You don’t know if your competitors are ethical. You don’t know if they put the needs of their clients first. And you don’t know if they’ll deliver on the promises they make.
This means
The only way you can possibly know for certain that your marketplace will be well looked after, is if they hire YOU!
All it takes for the worst providers in your marketplace to thrive, is for ethical people like you, to quietly work hard in the background, unnoticed.
Be sure to remember that, the next time you feel awkward or uncomfortable about marketing your services.