Here are 5 ideas I shared with business owners recently, which they found extremely useful.
- The more questions you answer in your marketing material, the lower your response rate will be. Great marketing creates curiosity. Bad marketing reduces it. Every answered question makes the prospective client less curious and less likely to contact you.
- People don’t visit coffee shops for the coffee. They already have coffee at home. They go and pay 500% more for coffee at the coffee shop, because of the experience. Understanding this principle is essential if you’re serious about growing your business. Don’t just sell the thing you do. Sell the way you do, the thing you do.
- If you have a business challenge and you can’t talk about it, now you have two challenges.
- Your competitors work hard and are passionate about building their business. Not all of them. But enough of them to destroy your business if you underestimate them.
- If you’re struggling with a new challenge, you may need a new strategy. If you’re struggling with an old challenge, you absolutely need a new strategy.
Got a specific question? You should pick my brain for the answers you need.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.