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The biggest wins in business are often so easy and obvious, hardly anyone notices them. Here’s one such example. It’s based on 3 simple questions.
- Are your services designed around the needs and wants of your clients (or customers)? The vast majority of businesses in every niche offer a strikingly similar range of services.
- Are your opening hours deliberately timed, so you can be there when your clients need you? The vast majority of businesses in any industry simply copy each other.
- Did you set your fees based on the unique value your business provides? The vast majority of businesses set their fees closely around whatever their competitors charge.
Offer exactly what your ideal prospective clients need. Be there when they need you. Then charge what you’re worth.
It’s easy. It’s obvious. All it requires is the courage to walk away from the cookie cutter and do it.