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I have a very quick, yet powerful marketing tip for you today.
Decide what you want from your business, in all the key areas. Then, turn that want into a target, by putting a number on it.
You can’t hit a target that doesn’t exist
It’s ineffective to say you want more customers or you want to grow your business.
Why?
Because the thing you want is undefined. It’s non-specific. So, you can’t focus on it. However, as soon as you put a number on it, you have a target. And your target then allows you to make all future marketing decisions with clarity.
For example, there are things you’ll need to do in order to attract 4,000 new customers over the next 12 months, which you won’t need to do, if you only want to attract 40. The number is what gives you your target. And your target will then rule in, or rule out, certain strategies. It will also let you accurately measure whether you’re on track or not.
Here are just a few areas where you need number-based targets, in order to make the right decisions.
- How will you know when you have enough money in the bank? Put a number on it.
- How will you know when your business is valuable enough? Put a number on it.
- How will you know when you are getting enough word of mouth referrals? Put a number on it.
- How will you know when your business is retaining enough existing clients? Put a number on it.
- How will you know when your profitability is high enough? Put a number on it.
- How will you know when you have enough subscribers? Put a number on it.
- How will you know when you have enough visitors to your website? Put a number on it.
- How will you know when your professional network is large enough? Put a number on it.
Replacing general goals with specific targets makes all the difference. And if you are serious about absolutely smashing your targets, let’s talk about it.