Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • Contact
    • About Jim Connolly
    • FREE Marketing and Business Development Tips
    • Great blogs
    • Commenting Policy
    • Help for marketing professionals
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Picture this

September 16, 2020 by Jim Connolly

There’s a powerful little thought experiment I often use, to help business owners make smart decisions in reasonable time. I thought you may find it useful, so here it is.

I’d like you to use your imagination for a few minutes and consider the following.

  • Picture a business, which offers a unique blend of services, rather than the same range of services as it’s competitors.
  • Picture a business, which dedicates time every week, to the improvement of at least one key area of their operation.
  • Picture a business, which has a dedicated customer retention program, so it seldom loses a client or customer.
  • Picture a business, which uses professional, highly effective marketing strategies, so it attracts the best clients or customers.

Here’s the kicker: Now, imagine what would happen if that business moved into your area, targeting your clients and your future clients.

Do it first

Before something like that happens to you, I have a suggestion. Do it first! Take action on every item on that list and watch your business grow like never before.

Most business owners wait until their business is under a sudden, unexpected threat, before they seriously improve their game. As a direct result, their business achieves a tiny fraction of its true potential. All because they waited for something negative to happen, before they took action. That’s the price you pay for being reactive rather than proactive.

  • Sometimes a super smart, agile competitor comes to town and takes a chunk of their market share.
  • Other times, a business owner will lose a major client and see their revenues suddenly drop dramatically.

In either case, the business owner is forced to improve as a reaction to a problem. They no longer control the situation. They no longer have control of the time line. They’re forced into defensive mode. It’s about surviving.

In short: Don’t wait for that threat to arrive. And it surely will, because it always does. Instead, do it first. Be the threat.

Choose to become the proactive, uniquely valuable, constantly improving, professional threat to your marketplace.

It’s a smart strategy in any economy. But today, with so many providers hunkering down and waiting for things to improve, the door is wide open to you. For now.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales, boost your profits AND enjoy the process. Here's how it works.

Share this

Filed Under: Business Development, General marketing, Professional development

Recent Posts

  • What exactly are you waiting for?
  • Switch off the autopilot and take control
  • Marketing 101: From what to what?
  • Exposed: The biggest lie in marketing
  • A valuable business lesson from Starbucks and Instagram
  • Your biggest ever marketing barrier
  • How to start 2021 with the right mindset and stay on track
  • Outsmarting your competitors is not enough. Here’s the missing ingredient
marketing advice, marketing help Hi! I'm Jim Connolly and I help business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.

Featured by

marketing advice, marketing help

Categories

  • Blogging (399)
  • Business Development (1,324)
  • Copywriting (279)
  • Email marketing & mail shots (170)
  • General marketing (1,322)
  • How to (282)
  • Misfits (31)
  • Professional development (1,081)
  • Social media marketing (343)
  • Home
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2021 Jim's Marketing Blog

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok