Today, I want to give you 3 powerful ideas, which you can apply directly into your business. These ideas are based on your answers to the following, equally powerful questions.
Okay. Let’s get started.
1. If your business was perfect in every way, what would it look like? The first step in building a great business, is to know what you’re aiming for. Include everything; from your working hours, revenues. profits and location… to the kind of clients you’d have and how your ideal working day would look.
With this picture of where you want to be, you can start developing a roadmap to take you there.
2. How easy is it for someone to clearly explain the benefits of using your service? The reason this question is so important is this: If people can’t easily explain what you do, they won’t recommend you to their friends.
Develop a short description of why people should hire you. Then, make it a prominent part of your marketing. This fantastic lesson from KFC will help you get it right.
3. What measurable difference makes your service more attractive than the competition? We live in an age where your prospective clients can find 10 alternative providers to you on Google, in seconds. Faced with such intense competition, you need to provide a compelling reason for people to hire you or buy from you.
Every business claims to offer outstanding customer service and value for money. So, if you want to regularly attract clients you need to provide them with something measurably better. Something they can’t get from your competitors. It takes time to come up with a compelling answer to this question. However, the time invested can lead to game-changing results. This post from my archives will help.
I hope you find these questions useful. More importantly, I hope you do something with them.