Everyone will ignore you.
And that’s perfectly fine.
Because some people will love you.
The message in those 3 sentences is worth remembering. For example, when you’re creating a new product, working with a designer or putting a marketing strategy together.
Here’s the thing
You can’t appeal to everyone. So focus your business development on some people.
- The kind of people who ‘get’ the way you work.
- The kind of people who value your vision.
- The kind of people who will love working with you or buying from you.
It’s the fastest, least expensive and most straightforward way to dramatically improve your marketing results.