Everyone will ignore you

Everyone will ignore you.

And that’s perfectly fine.

Because some people will love you.

The message in those 3 sentences is worth remembering. For example, when you’re creating a new product, working with a designer or putting a marketing strategy together.

Here’s the thing

You can’t appeal to everyone. So focus your business development on some people.

Some people?

• The kind of people who ‘get’ the way you work.
• The kind of people who value your vision.
• The kind of people who will love working with you or buying from you.

It’s the fastest, least expensive and most straightforward way to dramatically improve your marketing results.