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More cold coffee

Updated September 2026

By Jim Connolly | September 16, 2024

marketing, business development, cold coffee

Early in my career, I noticed I could always tell when I was making real progress and smashing my goals. How? I’d find myself drinking a lot of cold coffee!

Don’t laugh.

You probably do something similar.

Maybe with tea.

Either way, it looks like this.

  • You make a coffee and bring it to your desk.
  • Then, because you’re so engaged with what you’re doing, you lose track of time.
  • You grab your coffee and start to drink it, immediately noticing it’s no longer hot.
  • So, you guzzle it down quickly and make another.
  • If this happens again, you’re officially on a cold coffee productivity streak.

Your progress during these cold coffee streaks is off the charts.

It’s why the most successful businesspeople are full of energy. It’s why they’re genuinely excited about what they do.

It’s why they have an infectious passion, which people find utterly compelling. It’s why when they talk about their work or project, people about their work, people lean forward and listen.

That energy, excitement and passion attracts clients like a magnet.

Hot coffee work

Conversely, hot coffee work is not exciting. It’s not even engaging. It makes you feel tired, instead of bursting with energy. It’s work that drags on. And importantly, it’s work that doesn’t stretch you. Remember, you can’t grow without stretching… and your business can only grow if you grow.

That’s why cold coffee work is essential!

Here’s how to get started.

Full agency = Cold coffee

People often ask me how they can access the energy, excitement and infections passion, which cold coffee people enjoy.

It starts with accepting that you have agency over what you think: freedom of thought. Many small business owners see the news, the economy, the speed of change and wrongly assume they have little if any control.

In reality, if you choose to, you can decide to transition into a cold coffee business. A business that provides you with the kind of work, projects, clients/customers, finances, freedom and lifestyle that brings you excitement, energy and passion.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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