Jim Connolly Marketing

Marketing tips and ideas to help you grow your business

  • Articles
  • About
    • FREE: My very best marketing tips
    • About Jim Connolly
    • Contact
    • Great blogs
    • Commenting Policy
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

How to make your marketing totally unmissable

By Jim Connolly - Updated: March 22, 2022

Marketing

What do the following have in common?

  • The trailer for a movie, which is part of a franchise you really enjoy.
  • A radio interview with a musician, whose music you’ve always loved, talking about their new album.
  • A Facebook post from an author, whose books you collect, announcing their new title.
  • A newsletter from a brand you like and trust, announcing an exciting new product.

The answer is that they are all examples of marketing you value. Marketing you wouldn’t want to miss. Marketing that doesn’t even feel like marketing.

How to create unmissable marketing

So, what was it that made those marketing examples unmissable?

  1. You gave permission for the marketing message to reach you. You tuned into the TV station or radio channel. You liked them on Facebook. You subscribed to their newsletter.
  2. The product being marketed (movie, album or book etc.), is something you’re interested in.

The key words there are permission and interest.

Here’s why!

Without your permission, the marketer is being a pest. No one wants to be pestered with unsolicited emails, off-target advertising or unrequested social networking messages.

Without your interest, the “offer” is just another annoying, time-wasting, badly targeted sales pitch.

Making YOUR marketing unmissable

Firstly, make sure you only market to people who want what you’re offering.

Secondly, earn their permission.

How?

Here’s a strategy that works:

  1. Think about the brands you have given permission to contact you.
  2. Write them down.
  3. Next, ask yourself why you did it. Why did you subscribe to their YouTube channel, their newsletter or their podcast? Why did you like them on Facebook or connect with them on Linkedin? Why did you ask them to send you their catalogue or email you their updates?
  4. Finally, see what you can learn from their strategy, which you can adapt, to earn the permission of your prospective customers.

It takes more effort to create unmissable marketing. However, it will massively improve your results.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

If you found this useful, please share it ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

- Published March 22, 2022

Recent Posts

  • When you enter Attract Mode, people will hire you June 25, 2022
  • A lesson in goal setting from the genius of Michelangelo June 22, 2022
  • Empathy: It’s far more important than you think! June 19, 2022
  • How to thrive during the cost of living crisis June 17, 2022
  • When was the last time you… June 14, 2022
  • Your customer and your business are one June 13, 2022
  • How to get great business ideas June 13, 2022
marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Powered By 20i Green Web Hosting

Categories

  • Blogging (407)
  • Business development (456)
  • Copywriting (296)
  • Email marketing & mail shots (182)
  • General marketing (1,565)
  • How to (299)
  • Misfits (43)
  • Professional development (508)
  • Publish the process (4)
  • Social media marketing (357)
  • Articles
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2022 Jim's Marketing Blog