There’s a balance required if you want to rise above the competition. Yes, you should strive to be the best provider you can be. But that’s only one side of the scales. You also need to be the best marketed.
Think about it. There’s a world of difference between being the best… and the best selling.
Here are just a few very common examples.
- The best selling movie is never the best produced movie. It’s the best marketed movie.
- The best selling sportswear brand is never the best quality sportswear brand. It’s the best marketed sportswear brand.
- And the best selling album is never the best recorded album. It’s the best marketed album.
It may sound unfair, but your best selling competitor is the one with the best marketing. This doesn’t mean their marketing is outstanding. It only means that they do more of the right things than you and their other competitors. So they get noticed more than you. And they are better at converting that attention into paying clients or customers.
Give your business the advantage
If you’re sick of watching competitors doing better than you, you need to decide to outperform their marketing, the way you already outperform their service. Because an average service that has great marketing, will beat a great service that has average marketing — Every. Single. Time.
Fortunately, if you decide to fight back, you’ll have better marketing and a better service. That’s an unbeatable combination. I’m telling you, your competitors won’t know what’s hit them.
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