Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

How to crack the success code

By Jim Connolly | February 27, 2023

how to crack success code, crack success code

Hard work gets a bad rap.

Sure, it’s important to work smart.

Obviously, it’s important to work with passion, professionalism and great care.

But without the commitment to do all the work required, we’re dramatically limiting our potential. All the work required, includes the hard work… the kind of work we tend to either put off or avoid completely.

I’ve met countless business owners over the years, who are great at what they do, but lack the work ethic needed for the success they desire. They either fail to work the hours required, or they do the hours, but fail to do the work required during those hours.

I’ve never met a successful person in any field, who lazy-assed their way to the top. Yes, there are some wealthy businesspeople who sometimes forget to tell us they were born rich or inherited a fortune. But those who start from square one and make it to the top, work hard.

We do well to follow their example.

Why?

They’ve cracked the success code!

By doing the hard work, as well as the smart work, soon enough they find they have the resources to hire people [or buy the technology], to do a lot of the heavy lifting. They can then adjust their workload so it suits them perfectly.

The best way I ever heard this approach explained, was by the late Zig Ziglar.

“If you will be hard on yourself, life will be easy on you. But if you insist upon being easy on yourself, life is going to be very hard on you.”

  • It isn’t about over-working.
  • It isn’t about working too many hours.
  • It isn’t about working too many days in a row.

It’s about doing the work required, during work hours. And then enjoying our leisure time. Nothing more than that, but nothing less than that, either.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (478)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,664)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • How to own your competitors. It’s easier than you think April 12, 2025
  • Four questions that helped a subscriber boost sales by 68% April 8, 2025
  • Ignore the uninterested April 7, 2025
  • Does your business pass the coffee shop test? April 6, 2025
  • It’s back to normal for you and your business April 5, 2025
  • Marketing 101: Vigorous, written marketing April 2, 2025
  • The horrible truth about marketing April 1, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly