Right now, there’s a motivated sales force out there, who happily work for free and are waiting to tell people all about you and the services you provide.
I came up with this idea 20 years ago, after studying the world’s top industrial designers and commercial designers. It blew me away.
Here’s what I discovered.
One of the attributes of commercially successful design, is that the object needs to be reflective. In other words, it causes us to think about it. To reflect on its utility, uniqueness or beauty.
I’ve found that a commercially successful business also needs to be reflective. A business that’s useful has utility. A business that’s meaningfully different is unique. And a business that runs smoothly is a thing of beauty.
Allow me to explain why this should matter to you and your business.
Your unpaid salespeople are waiting
Designers know that reflective products almost sell themselves.
For instance, my wife bought me some Apple AirPods just after they launched. Their unique look caused total strangers to ask me about them. Their ability to instantly connect wirelessly, inspired me to tell my friends about them.
Just by owning them and using them I became an unpaid salesperson for the product.
Take a look at your products, services or business model and look for ways to make things more reflective. How many unpaid salespeople are there, who’ll spring into action as soon as you give them something reflective to share with their friends? Give it a try and find out.