With 2024 less than 2 months away, I’d like to help you overcome one of the biggest barriers to business success. If you do, you’ll set yourself up for an amazing year ahead.
Ready?
Then lets go my friend.
It starts with one of the biggest paradoxes in business. The only way to succeed more often, is to increase your failure rate. (I’ll give you 3 examples of why this is provably correct in a moment).
The challenge here, is that many small business owners have not yet figured this out. They avoid taking action on their ideas, unless they are convinced, in advance, the idea will work out exactly how they want it to.
That’s an exceptionally high bar to set. So they tend to leave most of their ideas on the drawing board. Including the ideas that would have made them a fortune.
Broadly speaking, there are only three potential outcomes after you take action on a business idea. And you can benefit massively from all three of them.
- It might work out just how you wanted, right out the box! A quick win. An instant hit.
- It might work later, after you make some adjustments. By putting an idea into action, you attract feedback. Feedback allows you to tweak and improve. And improvements lead to success.
- It might flop. If it does, you get to learn from it and invest that learning into future opportunities. These failure lessons help you build an invaluable reservoir of feedback, which leads to better and better decision making. This is how ALL ongoing success happens.
When you fully understand the value of feedback, it becomes a lot easier to take action with your ideas and insights. That’s because you will have eliminated any irrational fear of failure. Just like every successful business owner before you.
Failure is feedback.
And feedback is your friend.