Before you sell anything to a prospective customer, there are 3 critical questions your marketing needs to answer. And fast.
Here they are.
- I’m extremely busy. And I get pestered with marketing messages all day. Why should I give you my attention?
- Everyone promises a great service. Including all the providers I’ve wasted my money on in the past. Why are your service is meaningfully better?
- I don’t know you and I’ve never even heard of you. Why should I trust you?
Most small business marketing fails to effectively answer one or more of those questions. As a result, they needlessly lose out on additional sales or new clients.
Conversely, the best marketers answer those questions fully. They attract attention, create a compelling message, and build the trust required for their marketing to succeed. In doing so, they massively outperform their competitors.
So take the time to answer each of those 3 questions as powerfully as possible. If you do, you’ll dramatically improve your 2024 marketing results.
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