Here’s what we’re told. The key to business success is to give the marketplace what it wants. That sounds easy enough.
- We ask them what they want.
- We provide them with what they want, and we do this to the best of our ability.
The trickiest part there is step one. That’s because history assures us that people tend not to tell us what they actually want.
- Some will tell us what they think we want to hear.
- Some will tell us what they think makes them look smart.
- Some will tell us what they think makes them look considerate.
- And others will tell us what they think makes them look edgy, unique or creative.
If we really want to know what people think, we need to study what they do. Their actions speak louder and with greater accuracy than their words. That’s worth taking into account, the next time you’re tempted to survey people.
Here’s an alternative approach.
Try this instead
Social media provides you with a wonderful way to see where the attention of your marketplace truly is. You can see what they’re excited about, what they’re worried about, what they’re investing in and what their challenges are, etc.
This can give you valuable feedback, equipping you to make better decisions and spot new opportunities.
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