Before you hit go on your next marketing effort, here are 3 questions your prospective clients or customers need you to answer.

1. I’m busy. Why should I give you my attention?

Attention is earned. It’s not granted automatically because you launched a campaign or sent out a newsletter. Your audience is already overwhelmed by messages, distractions, and responsibilities. If your title/headline doesn’t instantly signal relevance, they will simply ignore it.

Tip: Spend at least 25% of your time crafting the title/headline, as you do on the rest of your marketing piece. It’s THAT important. 

2. Why should I switch to you from my current provider?

Your competitors all claim to offer a great service. Unless you give prospects a powerful reason to switch to you, a reason that carries weight, they’ll stick with what they know. To multiply your conversion rates even more, back your powerful reason with a guarantee. Then, to increase your conversion rates even more, make it easy for prospects to switch from their current provider, to you. 

Relax. I’ve written about how to make switching to you as easy as possible, and as attractive as possible. Read it here.

3. I’ve never heard of you before. Why should I trust you?

Trust is the foundation of every sale. But when you’re unknown to the prospect, you start with none. So, you need to demonstrate credibility, not just claim it. Offer evidence. Show results. Share proof. Make it easy for people to feel safe choosing you. 

When you answer all 3 of those questions clearly, confidently and early, you make it far easier for prospects to buy from you or hire you. 

You’ll cut through the noise.

You’ll position yourself as worth noticing.

You’ll give people a reason to believe in you, and to take action.

You’ll also radically increase your sales!