Today you will be served thousands of advertisements. You’ll also be sent dozens of spam emails and texts. And one thing they all have in common is that you will ignore them.

But a targeted letter, sent to you, in a plain envelope (no branding of any kind), which addresses you by name, WILL get opened. If your name and address are handwritten on the envelope, the odds on you opening it are pretty-much 100%.

It will have your attention. And this is great news for you and your business.

Pushing the envelope

If you send a marketing letter like the example above, you will enjoy the same impact. Your message will be seen. And you’ll have the attention of your prospective client or customer. This includes those hard to reach prospects, who have previously ignored your outreach attempts. Just think about that for a moment. 

As long as your message is well written and provides them with something of value, you now have your best opportunity to win. And you have that same opportunity with every prospect you target.

What next?

To start with, target 2 or 3 prospects each week with that same approach. Soon, you’ll have lots of prospective clients to follow-up.

Lots of people who will remember your classy, personal and friendly approach.

Lots of irons in the fire. 

And a steady, regular flow of leads.

Use the feedback from your mailings to improve your message and your follow-up. As your conversion numbers increase, increase the number of letters you send. 

Just because email marketing is so cheap that everyone is using it, doesn’t mean you should ignore investing in small-scale direct mail marketing. In fact, that deluge of email is precisely what makes your marketing letter stand out and get opened. 

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