I spoke with a business owner recently, who told me she was in the process of developing her marketing plan for next year. She was very excited:
On paper, I could double my sales figures and triple my profits next year, Jim.
I hope she is right, but we don’t do business on paper. For her plans to fly, she will need to back them up with action throughout 2011.
In December, even the least motivated business owners are putting their plans in place for next year. However, like most New Year’s resolutions, many of these business development and marketing plans will never see the light of day. People, who will be cursing their luck and blaming the economy for their poor results next year, will have the answers they need, filed away, unused.
Success and activity
In my experience, it’s not the most educated or the most business savvy people, who make the most successful business owners. The future belongs to those who take intelligent action. This means taking action, learning from your actions and constantly refining what you do, making it better, leaner and more effective. I wrote about the secret behind these successful small business owners earlier in the year.
Get your plans together and then use them. Ideas into action. That’s where the gold is.
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