What I’m about to share with you may sound a little counter-intuitive. It isn’t. In fact, it could help you achieve breakthrough results.
Allow me to explain.
I come across the following problem a lot. Mainly from service providers, who are struggling to attract new clients with their content marketing.
Their primary concern looks something like this.
I know I need to provide good, free advice via my content. But surely if I give my best ideas away for free, no one will pay to hire me?
I’ve already explained why you should be stingy with your time, but not your ideas. However, there’s another, excellent reason why you should provide outstanding, free advice.
And it’s this
Think for a moment about the alternative.
Imagine you publish newsletters, videos, a blog or a podcast. Now let’s also imagine that instead of sharing great advice, you share weaker information. Average stuff. Nothing special. Nothing that really stands out.
Guess what?
You’ve just given your marketplace a weak, low-impact insight into your work. You’ve painted a lousy picture of how good you are.
So, not only will people be highly unlikely to hire you, they’ll also be unlikely to share your newsletters, videos, podcasts, blog posts or subscribe to you.
That’s a huge lose, lose.
No. It’s actually a lose, lose, lose, because you’ll also be damaging your reputation as a knowledgeable professional. Ouch!
Here’s what really happens when you give great free advice
Firstly, we have the freebie hunters
Yes, freebie hunters will gobble up all your free advice. It’s what they do… acting like a vacuum cleaner, sucking up anything that’s free.
But that doesn’t lose you a penny.
Why?
Because freebie hunters were never going to hire you anyway. These people are the dabblers. The DIYers. So, they were never a prospective client.
Secondly, we have the givers
These are a subset of genuine, prospective clients. Yes, they’ll take your free advice and do the work themselves… but unlike the freebie hunters, they appreciate the value you bring. So, when they value your work. They will subscribe. They will share your work with their contacts. That’s how the most successful content marketing successful spreads. Also, I know from experience that many of them will later hire you.
Thirdly, we have professionals, who respect their time
They love the peace-of-mind that comes from getting expert help. They value professionalism. These prospective clients will hire you, so you can do the job properly for them.
How do I know with 100% certainty that this works?
Simple: it’s how I grew my own business.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!