Jim's Marketing Blog

Marketing ideas to help you grow your business

Things just got better!

I have some great news, for those of you who receive this blog via email and some advice for fellow bloggers!

As from today, you have more choice over how your emails look. You can choose to receive your emails as HTML (that’s how this one was delivered), as plain text or you can choose to receive them using a dedicated mobile format. Simply click on ‘update subscription preferences’ at the foot of the email and take your pick.

Here’s why I upgraded

For the past 4 years, I have used a service called Feedburner to deliver the email version of this blog. Feedburner has slowly deteriorated and is now in the process of being scaled down and closed. So, I have decided to take this opportunity to significantly improve the way this site delivers email and have chosen a service called Mailchimp. The thousands of people who read this blog daily via email deserve a great reading experience, and by choosing Mailchimp I have invested in what I believe to be an excellent service for you.

By the way, if you do not already subscribe via email, you can get future posts delivered to you via email for free by clicking here.

If you subscribe to this blog via RSS, the new RSS address is http://jimsmarketingblog.com/feed. If you use Google Chrome, you will need to add a feed reader as it still comes without one built in. Google Reader and Feedly  are good options.

Feedburner advice for fellow bloggers

If you currently use Feedburner as your email RSS provider, I strongly suggest you look at making alternative arrangements. Whilst there has been no announcement of a closing date, Feedburner has announced that access to their API will cease on 20th October 2012. The Feedburner blog has also closed down and they have closed the Feedburner Twitter account. This post from the father of RSS, Dave Winer, is worth reading.

PS: I will be doing a review of Mailchimp in a week or so, for those of you looking for a business class email provider.

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  1. Hi Jim

    Mailchimp is fun and easy to use -BUT there are a few rules that users need to be aware of:

    From Mailchimp’s terms of use:

    we do not allow businesses that offer these types of services, products, or content:

    Illegal goods or services
    Escort and dating services
    Pharmaceutical products
    Work from home, Internet Lead-gen, Make money on online opportunities, etc.
    Online trading, day trading tips, or stock market related content
    Gambling services, products or gambling education
    Multi-level marketing
    Affiliate marketers
    Credit repair, get-out-of-debt content
    Mortgages and/or Loans
    Nutritional Supplements, Herbal Supplements or Vitamin Supplements
    Pornography or nudity in content
    Adult novelty items or references in content
    List brokers or List rental services
    Marketing or sending commercial email without proper permission.

    From http://mailchimp.com/legal/terms/

    So if you ever promote a product using an affiliate link your account could be closed immediately and permanently, and your mailing list lost.

    I appreciate that the list probably won’t affect you Jim, but some of your readers might be internet or network marketers, so they need to consider the risk.

    • Hi Angie. You make a very good point!

      As you say, none of those impact what I use the service for and ironically, it’s that strict code that has seen an incredibly high percentage of the emails get delivered today.

      This wording comes just before the list you quoted and explains why “No offense intended, but because we must ensure the highest delivery rates possible for all our customers, we do not allow businesses that offer these types of services, products, or content:”

      BTW: They do not say you will lost your list and you have access to your mailing list all the time. You can download it whenever you wish with the click of a button, though surely the best option is NOT to use them if you’re in one of the industries banned. They do give advice on how to find an alternative provider, for those interested.

      This has, so far, been a 100% professional and extremely effective service.

      Thanks for the valuable feedback. I really appreciate it!

      • Jim

        Thanks for the response. I just wanted to point out (as you mentioned writing a review) that for some industries Mailchimp is not the best option.

        If they terminate your account you will lose your list, unless of course you download and update the list regularly – which I’m sure most of your wise readers do anyway :-)

        See their terms of use point 6:

        We may suspend our Services to you at any time with or without cause…..Once terminated, we may remove any of your electronic newsletters or other emails and related data and files from our Website and any other storage.

        I love Mailchimp – I find it incredibly easy to use. and I love that Mailchimp is free for the vast majority of small businesses.

        But perhaps the thing I like the most is how the chimp regularly chats me up, and tells me how wonderful I look ;-)

  2. Hi Jim,

    I have a very strict spam filter on my email because of the junk I was getting and your email today flew through, and thats rare.

    The email looked very professional and I think that’s what mail chimp is focussed on. Professionals who need to get their emails opened.

    Checking it out now coz if it gets through my spam filter with html it’s gotta be worth a look :)

    Thanks man!


    • That’s interesting Eddie and backs up what I can see from the mailchimp dashboard.

      Whilst their decision not to allow every type of business is a pain for those impacted – It makes the service extremely powerful for those who are allowed.

      It’s about knowing your niche.

      Thanks for the feedback, sir.

      • Jim – for some reason I am seeing this as the sender of your emails:

        Jim's Marketing Blog

        and it also appears in brackets in the email title/content section too:

        [Jim's Marketing Blog] New Comment On: Things just got better!

        I’m not sure if it is my email account (I use gmail) or something your end – but it has only started happening today.

  3. Any suggestions on a feedburner substitute!

    • Hi Raul. I’m using WordPress’ own RSS and then mailchimp for sending email and that’s worked amazingly well.

      I haven’t used any of the other services, so am not in a position to recommend them. However, after researching the alternatives, Mailchimp was a very easy choice for me.

      Thanks for the comment, sir.

  4. Jim, does this mean that if I want to send my list details of my products (for retailing purposes),that I am not allowed to use mailchimp because I sell my products through a MLM company? I am talking purely about selling my products not the business element of my business?

    • Hi Wade. You need to contact mailchimp about that.

      I’ve only been using the service for 24 hours, so am not qualified to say.

      Sorry I can’t help.

  5. Do email subscribers need to re-subscribe or are they automatically transferred?

    • Hi my friend. Email subscribers don’t need to change a thing. Your emails will arrive as usual – they will just look a lot nicer.

      If you didn’t get your copy this morning, check your spam / junk filter. Seems everything went through though.

      Thanks Misty.

  6. Hi Jim,

    Yes – The news from Feedburner is slowly reaching some of the webmaster who have been relaying on the services from Feedburner for a while now. This should drive a lot of traffic to new sources and aggregators of RSS, and hopefully Google will be able to detect these changes naturally and not see it as spam or unnatural activity. Guess we will have to see…

    • Hi Anton. There are also some email providers using extremely sleazy marketing tactics to gain the attention of bloggers and sell their services.

      Mailchimp didn’t reach out to me that way. They built their credibility with my from years of delivering content to me.

      That’s part of the value of being in business for the long haul.

      Thanks for the feedback, Anton.

  7. i was wondering all this while, why my feedburner was acting up and not delivering my emails to my subscribers, until i came across this post of yrs. thank you.

    I am looking for a free alternative, if you do know of any, please share. meanwhile i will have a look at mailchimp

    thanks again

    • Hi Vaibhav. The feedburner service is still working fine – Closing their API didn’t stop the email delivery from working.

      If your email subscribers are not getting their emails from your blog, it could be a temporary issue – unless you recently changed something.

      I use Mailchimp (a paid service), but do not recommend it as the customer service is very, very poor.

      I am not aware of a reliable, free alternative to feedburner, sorry.

Comments are closed.