Laura emailed me with a great question. She wanted to know why I give so many ideas away, for free, on the blog. She rightly pointed out that with no advertisers and no need for “traffic”, I could achieve all my marketing goals, writing far less often.
So, here’s why I strive to be helpful to as many people as I can, as often as I can.
The contribution mindset
I see it like this:
- If you own 3 pieces of gold and you give 1 of them away, you are left with 2 pieces of gold. Give all 3 pieces of gold away and you’re left with nothing.
- If you give someone an idea, you still have just as many ideas as you had before. Plus, you have just enriched the other person and maybe made a new friend too.
The key is to find a way to share your ideas, which scales.
- If you give an hour of your time away to 10 individual people every day, you have just lost 10 hours. It doesn’t scale. It’s unsustainable.
- If you give an hour of your time to your community every day, by writing a blog post that reaches 10 people or 10,000 people, you have still only invested 1 hour.
We need to be stingy with our time. The clock is ticking. We only have a limited supply. But when it comes to helping people, we can choose to be generous.
That’s why I give so many ideas away, for free, here on the blog.
P.S. Interested in blogging? Here’s how you can become an overnight success.