Laura emailed me with a great question. She wanted to know why I give so many ideas away, for free, on the blog. She rightly pointed out that with no advertisers and no need for “traffic”, I could achieve all my marketing goals, writing far less often.
I’ve chosen to share my answer with you, because I believe it contains a really useful idea.
The contribution mindset
I see it like this:
- If you own 3 pieces of gold and you give 1 of them away, you are left with 2 pieces of gold. Give all 3 pieces of gold away and you’re left with nothing.
- If you give someone an idea, you still have just as many ideas as you had before. Plus, you have just enriched the other person. Even better, you may have just made a new friend too.
The key is to find a way to share your ideas, which scales. In other words, a way to be generous with your ideas that doesn’t leave you with too little time to do the things that you need to do.
- If you give an hour of your time away to 10 individual people every day, you have just lost working 10 hours. It doesn’t scale. It’s unsustainable. You’ll soon end up broke.
- If you give an hour of your time to your community every day, in a way that reaches 10 people or 10,000 people, you have still only invested 1 hour. Blogging, newsletters, vlogging and podcasts are popular ways to achieve this.
We must be stingy with our time
After all, the clock is ticking. We only have a limited supply. But when it comes to helping people, with the right strategy, we can choose to be generous. We can choose to contribute to the success and happiness of others.
That’s why I give so many ideas away, for free, here on the blog.