Here’s another bunch of words you should use, to make more sales from your marketing. The previous list is here → Powerful words for your marketing toolbox.
As before, these are in no particular order.
Ready? Let’s go!
Discover
Discover creates a sense of curiosity and opportunity. It suggests there’s something the reader doesn’t yet know, which is worth knowing. Compare ‘Find the secret that unlocks your potential’ with ‘Discover the secret that unlocks your potential’.
Find makes the next step feel dry. Discovermakes it feel like an adventure.
Results
Results is a word that cuts to the chase. It’s the bottom line. The outcome. Prospects don’t buy products or services. They buy outcomes.
When you use the word results, you’re speaking directly to what they actually want. ‘You’ll see results in just 30-days’. It’s powerful.
Immediately
We live in an impatient world. When your prospect knows they’ll get something immediately, a lot of the hesitation disappears. Immediate access. Immediate results. Immediate peace of mind. So, if your product or service delivers something fast, say so.
When I showed small business owners how to get immediate marketing results, it went viral. Why? Because it delivered on the promise. It genuinely shows lots of ways that you can immediately enjoy results. It remains one of the most popular pages on my blog, and has been updated for 2026.
Because
Because is a word I use regularly in my own marketing copy. And it’s always been effective. Why? It answers the question your prospect is already asking themselves: ‘why should I care about this?’
When you give people a reason, they’re far more likely to take action. I used this in my previous newsletter right at the end, when I said ‘Talk about the future as if it’s worth looking forward to. Because for a well-run business, it is’.
The word by itself, sets the reader’s expectation that a justification is coming. And people find that reassuring. This encourages them to read on.
Imagine
Imagine is a remarkable word. It does something powerful, which most marketing words do not. It moves the prospect’s focus from the present moment into the future. ‘Imagine what your business could look like in six months’.
When you ask someone to imagine something, you’re not simply painting a picture, which by itself is powerful. You’re also inviting them to see their desired outcome. Very few words are more persuasive.
Now what, Jim?
Here’s the thing: the difference between a marketing message that converts and one that doesn’t is often tiny. A single word, well placed, can change the tone from distant and low impact, to NOW and high impact.
Take a look at an underperforming piece of marketing you’re using. Look for a suitable place in the copy, where you can swap one of the words, for one of the options above.
Want to make more sales in these fast-moving times, and enjoy the process?
Well, you can. So let’s chat.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!