With marketing and business development, it’s all too easy to focus only on the BIG issues. However, small things can make a massive difference and totally change how people think about us. I decided to write this quick post, after receiving the comment below from one of my readers, Joni Mueller. Here’s what Joni said:… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Customer service and social media
This is a quick update to a recent post. I wrote here last month, about the added importance of customer service these days – because of the growth of social media and the massive reach this now gives your customers. My blog post detailed the poor experience I had with o2 customer service – my… Continue Reading
What if Twitter suspended YOUR account?
I was just telling someone about a chat I had a couple of weeks ago, with a VERY stressed out Twitter user. This person, who shall remain nameless, had (for no reason) seen his Twitter account suspended. He was absolutely distraught and called my office (here in the UK) from his office in San Francisco.… Continue Reading
Stop pushing!
If you want to develop the effectiveness of your marketing and increase your sales, I have a piece of advice, which could help you massively improve your results. Stop pushing! If you are walking down the street and a stranger pushes you, they get your attention! Of course, the attention you are giving them is… Continue Reading
More traffic to your site in 2 easy steps!
If you own a website or blog and you want to dramatically increase the number and quality of visitors you get, you need to encourage people who visit your site, to share what they find with their friends. Thankfully, we know that when people find material on a website, which they believe will be of… Continue Reading
The right choice or the cheapest?
During a recession, some people are very fee or price focused. The next time someone tells you that they would love to use your services or buy your products, but they have found a cheaper alternative, ask them a version of the following question: “If someone you loved needed heart surgery, would you go for… Continue Reading
Apple iPhones & MacBooks launched – An amazing marketing lesson
Apple launched a range of new products yesterday. There’s a marketing lesson behind this launch, that’s of huge value to the rest of us, if we take a leaf out of Apple’s book. (or notebook!) Apple iPhone, Safari and MacBooks – FREE advertising & publicity None of the information I have about the new Apple… Continue Reading
They lost my business
I have just been on the phone to my Internet service provider. I called them to enquire about adding a new service to my account. I waited patiently for 15 minutes, before hanging up and calling one of their competitors. I started off wanting to spend more money with a service provider and 15 minutes… Continue Reading