Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

Marketing and problem solving

By Jim Connolly | October 1, 2008

Whatever line of business we are actually in, we are always a professional problem solver. People pay us to solve their problems – think about it:

If you have a web design business, you solve the problem of ugly, ill-functioning websites.  If you have an insurance business, you solve the problem of unprotected risks or financial hardship etc.

Because your prospective clients are looking for service providers, who can solve their problems – just imagine how unimpressed they would be; if your marketing messages were all about YOUR business and YOUR amazing special offers.

If you want your prospective clients or customers to be attracted to you and your business – make sure your marketing messages are focused on the answers to their problems.

Take time to research the key problems facing their industry and when you speak with them – find out what problems their business is uniquely facing. Then, learn how to match the answer to their problem with your product or service.

Even if your product or service can only resolve part of one of their main problems – it’s enough for them to totally change the way they see you as opposed to ANY of your competitors.

You will become one of those rare businesses we value so much – which offers us the answers and peace-of-mind we all long for!

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (479)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,663)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • Give it away July 8, 2025
  • The false assumptions that destroy your results June 30, 2025
  • Here’s how the best paid service providers earn the highest fees June 25, 2025
  • Hard work isn’t enough (here’s what is) June 24, 2025
  • Make your marketing totally unmissable. Here’s how! June 19, 2025
  • Discounts: The full cost to your business June 17, 2025
  • Rapid, massive business growth: With MBRs June 9, 2025
  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly