Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they write copy, which is vaguely relevant to everyone who reads it but directly relevant to no one!
By diluting your marketing message, you always reduce it’s effectiveness.
For example, let’s imagine that Bob provides a ‘Virtual Assistant’ service. He is particularly keen to work with web designers, software developers and SEO experts. Bob will get a far, far better response from his marketing if he writes a tailored marketing letter/email for each individual group – rather than a vague, generic one, which is aimed at trying to be relevant to all three industry types.
Vague marketing messages will not motivate people to respond to you! However, a marketing message that clearly shows how your service will solve the readers problem, is extremely attractive and will inspire far more people to respond to you!
There are 10 GREAT marketing tips for you here!