Would you like to gain a massive marketing advantage and boost your sales? Then find a way to market your services, which is NOT already being used by your competitors!
Take a look at the businesses in your local area and you will notice something interesting.
You will see that businesses in the same industry, advertise in the same places, to the same potential clients, using the same kind of marketing messages and the same kind of promises!
As a result, their marketing pretty-much cancels each other’s out. This is a shocking waste of money and extremely low leverage.
To gain a competitive marketing advantage, you should think of ways to creatively market your services, which are not already being done-to-death by your competitors.
A great way to find new marketing ideas, is to look at the marketing methods common in other industries, which are not being used in your own. Then, think how you can adapt those forms of marketing for your business!
For example, a number of stores are now paying bloggers to write posts about their stores and their ‘special offers.’ Regardless of your industry, if your competitors are not already doing this, it could be well worth considering for your business!
Just imagine a well-known blogger, who has the respect of your future clients, telling them how brilliant you are – that’s powerful! Before you ask, I don’t offer this service myself.
If you provide a service that has a national or international client base, like; web design, copy writing, SEO, coaching, consulting – or you sell products via a website, you might want to consider sponsoring a podcast aimed at your core prospect group. This can be extremely powerful and yet, it’s a form of marketing that’s totally overlooked by most small businesses – including your competitors!
The bottom line
If you want your business to ‘stand out from the crowd,’ stop marketing it where all the competition is!