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Who do you listen to?

By Jim Connolly | December 7, 2009

As someone who has worked in marketing almost all my adult life, I am a keen student of human behaviour.  You know what?  After 23 years in the business, I am still often amazed at what I see.

Take yesterday for instance

Following the sad death of Jim Rohn at the weekend, I wrote a brief tribute.  After it was published, I was stunned by the number of direct messages I received via Twitter and Friendfeed, from intelligent people, telling me they had never heard of him.

The reason I find this so interesting, is that Jim spoke at over 6,000 events and reached over 4 MILLION people.  He was a true thought leader, who focused exclusively on delivering tangible results.  But what about value? I recall how Jim was once paid a million dollars by a soft drinks company, for a little of his time and some of his ideas.

By way of contrast, you can hire many of today’s Internet famous thought leaders for relative peanuts.

Here’s my point: We all need to be super-selective regarding the voices we allow to influence us.  That’s why I believe it’s important to check from time to time, that we are listening to the right people for what we want to achieve.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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