I’m going to show you 6 very easy ways to improve the success of your marketing.
It’s based on the understanding that the marketplace likes things to be easy. So, the easier you make it for people to learn about you and connect with you, the easier YOU will find it to gain inquiries, attract new customers or make more sales.
1. Your site needs to be easy to navigate around.
There’s little point having lots of wonderful, valuable content on your website or blog, if people can’t find it. Many sites have pages within pages and information on the same subject, which is scattered all over the site. Keep your site clean and clear. Make sure it loads nice and quickly and that all your links work. The easier your prospective clients can navigate your site, the more likely they are to find what they are looking for, and get in touch with you / buy from the site.
2. You need to make it easy for people to contact you via your website too.
That DOESN’T mean a contact box on a contact page, where you tell people they have to give YOU their email address, name, company name etc – just to get in touch. Many people (me included) will not do that! If that’s the only way for people to contact you, I can assure you 100% that it is losing you business inquiries. To be easy to contact, give people your phone number, email address, social networking accounts and if you want people to trust you, I suggest you put a postal address down too!
3. The benefits of using your services need to be easy to understand.
This means short, information rich content that’s written in plain English.
4. Make it easy for people to trust you.
Use testimonials from named people, who had great experiences with you. If you have won an award or reached a certified level of achievement within your industry, make sure people can easily see it. I have a big orange shield on this site, which shows people that this blog is listed as one of the top 150 marketing blogs in the world, by AdAge – The most respected organizations in our industry. Similarly, on my about page I mention that my expertise has been quoted or listed on The BBC, CBS, ITV etc and and in print via The New York Times, The LA Times and others.
5. Your persona needs to be easy to engage with.
If you use your blog or social networking accounts as a way to broadcast what you think, rather than engage people and communicate, you will attract very few inquiries. Prospective client’s find it a lot easier to email or call a potential provider, if that provider is personable and approachable. Be human and make it easy for them to see the real you.
6. Make it easy for people to call you.
This means never, ever using a premium rate phone number or cell / mobile number as your contact number. No one wants to have to pay you, via a premium rate number, to find out about your services. Many small businesses use non-standard numbers because they want to disguise where they are located, in case it puts people off. That’s nuts. I suggest you use a normal number. Mobile phone numbers, when used as the only contact number, make you look less stable. As a consequence, this will reduce the number of calls you receive and by extension, the number of inquiries you get.
What would you add to that list, as a way to make it as easy as possible for people to find the value in what you do?
Let’s work together and grow your business. To find out more click here!