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The little secret behind great success

Updated June 2015

By Jim Connolly | May 11, 2011

I’m about to share one of the best pieces of advice I ever received, with you.

Big people do the small things correctly!

The small stuff matters

Many business owners will pay a lot of attention to the big stuff in their business, but give little thought to the other 95% of things, which make up their typical working day.  However, collectively, these small things, the daily tasks that so many people put so little real effort into, are of just as much, maybe more, importance to their overall success!

Here are some small things, which make a real difference:

  • If you are going to meet with a prospective client for lunch, always ask if they have any dietary requirements.  You will probably be the first person who ever bothered.
  • If you are going to write a blog post, make it the best post you can write that day.
  • If you are speaking to someone, give them your full attention.
  • If you are going to make a business call whilst you are away from the office, find somewhere with little background noise and a good signal.
  • If you are going to write a letter to someone, hand sign it.  Don’t use a photocopied signature. Ever.
  • Smile.

None of what I have mentioned here sounds particularly important, yet the compound impact of doing them, along with hundreds of other “little things” is enormous.

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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