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How to avoid limiting your potential

Updated June 2018

By Jim Connolly | November 17, 2012

The main obstacle we need to overcome in order to move our business up another level… is ourselves.

The beliefs you have about what you are capable of, formed by the stories you tell yourself, determine where you set the bar on your potential. This is why business owners find their turnover or revenue grows until it reaches a certain point, then plateaus.

It looks something like this

They start their business by doing everything they believe is within them. Their business then grows from day one, to wherever they have decided their limitation is. From that point onward, when they need to make a big decision in order to grow their business, they will either dodge the decision or decide that whatever it is, it’s too risky. Of course, this starves their business of the investment and resources it needs in order to grow – so they get stuck in an uninspiring and dangerous slump.

If you see a friend self-sabotaging their potential in that way, remind them of this wonderful quote:

“If you hear a voice within you say, ‘You cannot paint,’ then by all means paint, and that voice will be silenced.”
~ Vincent van Gogh

Be aware of the stories you tell yourself and the huge impact they have on you. Those stories determine what you believe you are capable of and set the limits of what you can achieve.

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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