Someone just asked me for tips on how to work a room at a networking event.
Not the advice he expected
I explained that I wouldn’t spend too much time learning how to get the most from networking events.
I’d focus on why I needed to go to networking events. I’d figure out, very quickly, why my clients, website, newsletter, customers and contacts weren’t providing me with the referrals and leads I need.
Create a story worth sharing, by providing a remarkable service. Then, the word will spread. People will talk about you, because that’s what we do when we encounter something that is remarkable.
Attracting word of mouth referrals is vastly more effective, than offering an average service and having to pester people for leads at networking groups.