The next time you’re on your way to or from work, try this.
I want you to take a look at the people around you; car passengers, bus passengers, train passengers or pedestrians. Notice what they are paying attention to?
No, they’re not looking at billboards.
They’re looking at a phone or a tablet.
So, be where their attention is
There’s a huge opportunity for you here. That is, so long as you’re willing to publish useful information, which your prospective customers will want to consume, to combat the boredom of a dull journey. Newsletters, podcasts, videos and blog posts are perfect for this.
However, there are a couple of things to consider, before you invest your time and effort getting onto their mobile device.
Firstly, make sure you publish something that’s useful to them. If you do, they’ll share it. Your audience will grow. And your name and reputation will spread.
Secondly, make sure that whatever you publish is mobile friendly. Many small business blogs and newsletters are challenging to read on mobile devices, and that’s just not good enough. If you want to engage readers, give them a great reader experience. If you want to engage viewers or listeners, make the audio-visual experience crisp and clear.
The payback?
When you’ve earned the attention and trust of your audience, by turning up regularly with useful, interesting information, and you have a business announcement for them (a new product, offer, service, event, book etc.), they will listen. And because they know your work and trust you, the response rate can be off the charts.
The opportunity is here and it’s huge. Plus, the financial cost of reaching all those prospective customers is tiny.
The question is, what are you going to do with all this potential?
And your answer will depend on this: Knowing and doing.