We all have them: The people we turn to when we have a problem. I’m referring to that person, whose name pops into our mind when a certain type of challenge comes our way.
As business owners, one of our main priorities is to become that person, for our marketplace. So when they have the kind of problem, which we specialise in solving, our name pops into their mind.
Becoming that person
If we want to know how to become that person, a great place to start is to consider the people, who fill that role in our lives. How did they capture our attention and then earn our trust?
It often looks something like this:
- It was by being visible (so we could find them when we needed them).
- It was by being approachable (so we felt comfortable contacting them).
- And it was by demonstrating their competence in advance (so we thought they might have the answer we needed).
All three of those can be achieved, when someone recommends us to one of their friends.
They can also be achieved in a more targeted and repeatable way, via effective content marketing. Newsletters, blog posts, vlogging and podcasts all provide us with the opportunity to be findable, demonstrate how approachable we are and showcase our knowledge.
You’re already that person, my friend. Don’t keep it a secret.