There’s a lot of common knowledge out there, which is wholly incorrect.
For example, have you ever stopped to consider the actual meanings behind these popular old sayings?
- You’ve got to be cruel to be kind. No you haven’t! It’s perfectly fine to be kind to people, without the cruelty. Just be kind. You will find it works better, too.
- A man’s best friend is his dog. No it isn’t! Surely it’s his wife, his children, his parents or siblings. I know a lot of men who own dogs. I know none who would choose their dog over their children.
- You can’t have your cake and eat it too! Yes you can! Every cake you have ever eaten, you bought or were given first. You had the cake, you ate the cake.
Just as people repeat old sayings without giving them much thought, people often apply ideas to their business, which they have failed to give enough critical thought to. That’s a recipe for poor decision making. A precursor to lousy results.
A smarter approach is to regularly review the data, which you’re basing your business decisions on. Your decisions concerning the importance of customer service, marketing, operations, accounts and training etc, will have a massive, direct impact on your results.