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Content creation: Music, coffee and prayer

By Jim Connolly | September 27, 2018

marketing ideas

People often ask me if I follow a routine for content creation.

I do. It’s pretty basic. It’s built around music, coffee and prayer.

  • Music: When I write, I always have music playing in the background. I find lyrics distracting, so I listen to instrumental work. Right now, I’m listening to Kind of Blue by Miles Davis. Other writing companions include John Coltrane, Moby, Bach, Skrillix and Tchaikovsky.
  • Coffee: Once the music is on, I grab some coffee. (By the way, most of my blog posts are 2 coffees long). I’ve seen various studies regarding how coffee works on the brain. I’m not sure there’s any neurological benefit whatsoever. I drink coffee because I love the taste. As a type 2 diabetic, I don’t add sugar. Just a splash of cream.
  • Prayer: This is obviously a very personal part of my routine. Before I start, I say a very simple prayer, asking God to inspire me. I used to try and do everything myself and found it a lot harder.

That’s pretty-much it.

Your content creation routine

Obviously, you need to find something that works for you. And one size does not fit all.

For example, many of my friends can’t have music playing when they work, they don’t drink coffee, and most of them are atheist. There are others I know, who have to write from a coffee shop or café, because the atmosphere gets them into a resourceful state.

The key is to experiment. Try different inputs and atmospheres. Keep what works for you. Discard the rest. You’ll be amazed how much easier your content creation becomes, when you have an effective routine.

By the way, a lot of you have told me that you found the 6 Idea Trick extremely useful, for generating content ideas. If you haven’t tried it already (or you read my stuff via Gmail and never saw the post), give it a try.

NOTE: Gmail users typically miss over 40 percent of my posts. Here’s how to stop that from happening to you.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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