So, you want to get your business / products / services noticed? Of course you do. You work hard, your business is excellent and more people need to know about what you do.
However, before you start working on how to get noticed, you’ll need to put some foundations in place. Otherwise, you’ll blow a ton of money, waste your time and miss out on some potentially great opportunities.
With this in mind, consider the following.
- Do you have an accurate way to measure the number of people (prospective customers) who notice you?
- Have you determined the number of people you need to notice you, in order for your business to flourish?
- Are you able to accurately track whether you are getting noticed by the right people, or just a poorly targeted mix?
- When people notice you for the first time, do your *touch points build an image of trust? *Touch points are the places where a new customer encounters you, such as your website, Facebook, Linkedin, Twitter, your office, your store, your advertising, etc.
- Will new prospective customers find your message compelling enough, to motivate them to come back for more, to contact you or to place an order?
- And have you made it extremely easy and intuitive, for them to recommend you to their friends and contacts?
- Do you have a robust strategy to obtain their permission to stay in touch with them?
- Are your systems (online and offline) regularly tested, to ensure they’re working, or are you losing prospective customers or important data, without even knowing it?
Those are just some of the things you need to look at.
The key is to make sure you don’t simply get noticed, but that you get noticed by the right people. And that when these prospective customers notice you, you’re ready for them. Anything else and you’re leaving money on the table.