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At worst, your business can still grow

By Jim Connolly | April 21, 2020

This is a short post. It’s also the most important I’ve written in a long time. I strongly recommend you take a couple of minutes to read it.

coronavirus. marketing mindset

Photo: Shutterstock.

During the pandemic.

  • You have the freedom to focus on surviving.
  • You have the freedom to focus on thriving.

If your thinking is all about how to survive, it will have a hard limit. A limit that sees survival as the desired end point. If things go as well as they possibly can, you’ll still be in business by the end of the pandemic. If things fall (even a little) short of your desired end point, you’re out of business.

If your thinking is all about how to thrive, it has no limitation. No restriction on your end point. If things go well, your business (and you) will have absolutely thrived by the end of the pandemic. If things fall short of your desired end point, your business can still grow!

Focusing on thriving will open you up to outstanding possibilities. It will boost your energy levels. It will inspire the people around you. It will excite your marketplace. It will open your eyes to opportunities that the survive crowd aren’t even looking for.

Picture this for a moment. Imagine how much better your chances of success will be, if you choose today to focus exclusively on thriving. This means you too will be working on outstanding business possibilities, with boundless energy, surrounded by  inspired people, with an excited marketplace, and all this whilst simultaneously enjoying new opportunities, just like my ‘thrive’ clients.

I hope you found this useful, but more importantly, I hope it inspires you too, to thrive.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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