Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

This is unreasonable, right?

By Jim Connolly | August 3, 2020

I’ve had an idea that could help your business in multiple ways. It’s an unreasonable idea. Yes, I know that sounds weird.

Allow me to explain.

marketing unreasonable

If a product or service is only reasonably good, it’s nothing special. It’s just okay. It’s certainly not good enough to motivate people to buy from you, hire you or tell all their friends about you.

So… this got me thinking

The opposite of reasonable is unreasonable.

What if someone decided to embrace an unreasonable mindset to their business and the services they provide?

I believe it could lead to some significant improvements. Improvements that would encompass their whole business. Here are just a few examples of what an unreasonable approach might look like, which immediately came to mind.

A business owner could choose to:

  • Be unreasonably committed to customer service and the total happiness of their clients or customers.
  • Show unreasonable persistence when it comes to delivering projects on time and keeping their promises.
  • Have an unreasonable attitude to life long learning and developing their potential.
  • Set the bar unreasonably high on the quality of work they’re willing to ship. (This will help you) get it right.
  • Have an unreasonable passion for helping others to succeed.

Surely, any business operating from that kind of unreasonable mindset, is going to get noticed. They’re going to retain their clients for longer, too. And yes, they’re going to give their clients and their marketplace something interesting to tell their friends about. That’s a lot of important boxes checked, as a natural consequence of being unreasonable.

In short, if being reasonable isn’t working for you, you now have an unreasonable alternative to consider.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (479)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,663)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • The feels? July 11, 2025
  • Give it away July 8, 2025
  • The false assumptions that destroy your results June 30, 2025
  • Here’s how the best paid service providers earn the highest fees June 25, 2025
  • Hard work isn’t enough (here’s what is) June 24, 2025
  • Make your marketing totally unmissable. Here’s how! June 19, 2025
  • Discounts: The full cost to your business June 17, 2025
  • Rapid, massive business growth: With MBRs June 9, 2025
  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly