Image: Michael Kilcoyne
Important: Today’s post is not about email marketing. You won’t believe that at the start, though. So stick with it for the plot twist.
- You can make the offer in your next marketing email more compelling and get a far higher conversion rate.
- You can improve the subject line of the email and get a massively higher open rate.
- You can figure out the most effective time (and day) to send that email and get an even better open rate.
- You can also send it a little more frequently and greatly multiply the impact of those previous increases.
- You have now dramatically expanded the number of people reading your marketing message. And all those additional, prospective customers are far, far more motivated to buy from you.
You can get to work on all those things. If you’re not sure how, there are lots of people around who can do it for you. Even an average marketing consultant or freelancer, using the above model, should have no problem whatsoever increasing your sales.
Ask them nicely, pay them accordingly and they may do the same again and again and again.
Here’s the plot twist
After reading the above, at what point did you notice yourself finding reasons why it wouldn’t work for you?
It may have been right at the start, when you thought your email list was too small. It could have been when you thought that any changes might result in a backlash from some people of your list. Perhaps it was when you thought you’re just too busy right now, too busy to do the work and too busy to find someone to do it for you.
This isn’t about email marketing
As I said at the start, the lesson here is not about maximizing your email marketing results. Though that basic email model works really well.
It’s about the stories you and I, as business owners, tell ourselves regarding the marketing activities available to us.
Here’s the thing.
- You will have current activities you feel comfortable doing, which produce predictable results. Some will work really well.
- However, and really importantly, you very probably have other marketing activities and investments that you choose to avoid, which would improve your bottom line beyond recognition if you deployed them.
Today, I recommend you consider looking at one marketing activity that you know works for others, but you have (until now) chosen to avoid. Challenge your past assumptions. Make sure they’re accurate. Do a little research. Ask around.
If you do, experience assures me that it’s entirely possible you’ll find at least one activity, right under your nose, which is absolute marketing gold dust. So take a look!