Image isn’t everything. But it matters a lot

In business, the image you create isn’t everything.

But your image does matter. It matters a lot.

That’s because people are paying attention. Your prospective clients or customers, your marketplace and your competitors are watching. They’re looking for clues, pointers, tips and hints on how to judge your personal brand and commercial brand.

They want to know why, how or if you should matter to them.

Here’s the thing. When you take time to give people a hint, they’ll take the hint. No, not all of them. And no, not always. But enough people, and often enough, to greatly increase your sales. 

With that in mind, there are two important questions for you to consider

1. What kind of hints are you giving?
2. Are they attracting the right responses from the right people?

If you’re unhappy with either of your answers, improve one part of your marketing so that it connects with the right people, in the right way. Measure the results. Then find another area of your marketing and do the same.

Repeat this, until you’ve made it obvious that you’re worth your prospect’s attention, and that hiring you or buying from you is the obvious choice.