Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

Seek context before you move on

By Jim Connolly | November 15, 2022

You heard what the customer or client said, the words they used. That doesn’t mean you also know what message they were trying to convey.

In our normal conversations, this is no big deal most of the time. But in an important conversation, it can create major problems.

Imagine someone tells you their business grew by 15% last year. They might want your congratulations. Equally, they might want your commiserations. Without clarity regarding the context, your reaction and response could be way off.

Always get the context before you respond.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (479)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,663)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • The feels? July 11, 2025
  • Give it away July 8, 2025
  • The false assumptions that destroy your results June 30, 2025
  • Here’s how the best paid service providers earn the highest fees June 25, 2025
  • Hard work isn’t enough (here’s what is) June 24, 2025
  • Make your marketing totally unmissable. Here’s how! June 19, 2025
  • Discounts: The full cost to your business June 17, 2025
  • Rapid, massive business growth: With MBRs June 9, 2025
  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly