Did you know that you can increase your sales in multiple ways, by using a great elevator pitch? Well, you can. It will work for you online and face-to-face. It will open doors for you and help you get noticed. It will help you be remembered by prospective clients or customers, too.
Here’s how you and your business can benefit mightily from this powerful, often misunderstood marketing tool.
It’s not actually a pitch
There are lots of variations, but a common definition of an elevator pitch will go something like this.
A sales pitch that can be delivered in a short period of time [the time it takes to ride an elevator].
That is incorrect. It’s a narrow, literal interpretation of what an elevator pitch is. You are never going to sell anything of value to a stranger in 20-30 seconds. What you absolutely can do, is give a compelling introduction to someone, which will motivate them to want to know more.
In other words, an elevator pitch is a pre-pitch. It’s a short, well-crafted message that inspires the person(s) listening to become interested. Interested enough to give you more time, where you can actually pitch your service or products.
Why you need an elevator pitch
Here are the core business benefits of having a short, well-crafted sales message.
You’ll create a great first impression, fast
When you connect with a prospective client for the first time, you need to be able to make a positive impact quickly. This is true whether it’s face-to-face or online. A motivating elevator pitch will allow you to do exactly that. People are busy and your pitch will ensure they hear what they need to know, with clarity and without delay.
It takes time to develop a great elevator pitch. By the time you have it down, you’ll know it by heart. And because it’s a short message, it’s also an easy message to remember. That means it will stick. It also means that whenever you’re in a situation, where someone asks you about your business, you’ll have the perfect answer to hand.
And that’s not all. The feeling of being prepared and knowing you have a powerful message to share, boosts your confidence. And that confidence is then transmitted to whoever is listening, which makes your message vastly more compelling.
How to write your elevator pitch
I strongly recommend you don’t write one from scratch by yourself. Instead, find a free one from a credible source online and refine it, so that it’s directly relevant to you, your services or products. There are hundreds of free examples and templates for you to choose from via your search engine of choice.
Why refine an expertly written elevator pitch, rather than write your own? The toughest form of written marketing is what’s known as writing short. Even professional copywriters struggle with writing short. That’s because you have very few words and every one of them needs to count. You’re trying to motivate, educate and leave a powerful first impression, within those tight confines.
If at all possible, find an industry-specific example to refine. That’s because a different approach is required for every industry. Here’s what I mean. The pitch used by a family law firm will need to be different from that of an oven-cleaning franchise. The pitch used by that oven-cleaning franchise will need to be different from that of a private school.
It’s reasonably easy to create an effective elevator pitch and the benefits massively outweigh the time it will take you. Start with a good quality example or template to work from and you’ll be good to go in no time.
To your success,
Your marketing mentor
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