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Your economy

By Jim Connolly | April 27, 2025

marketing tips, small business

The economy is general. It’s determined by outside factors.

Your economy is specific. It’s determined by you.

Your economy is what matters. That’s because it is always your actions that determine your economy… and your results.

We saw this everywhere at the start of this decade, during the pandemic lockdowns. There would be businesses in the same industry, in the same towns, serving the same marketplace; one would flourish and the other would fail.

Same restrictions.

Same opportunities.

But massively different outcomes.

Your economy and amazing opportunities

Yes, the 2025 economy is fast moving and increasingly hard to predict. However, every business owner who’s doing the right things for the current landscape will thrive. I know because I work with these business owners every day. We’re working on their economy. We’re focused on the things they can control.

It turns out that’s almost 100% of what actually matters, for the success of their businesses.

Also, remind yourself that every time we see economic uncertainty, the number of new opportunities multiply. So, look for the new needs and new wants of your marketplace. Their needs and wants are begging for you to step in. Bring them your new ideas, new products, new services, new product bundles, new payment options and new packages, etc.

In short, there are opportunities all around you. It’s the perfect time to start developing your economy.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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